BMW Motoradd presents the strongest sales result in company history

POSTED: 21/01/2025

BMW Motorrad has achieved a historic milestone in 2024, delivering 210,408 motorcycles and scooters worldwide - the highest sales figures in the company's history.

Europe remains BMW Motorrad's most robust market, with 118,727 units sold. Germany leads with 26,177 units, followed by France (20,693 units), Italy (16,617 units), and Spain (13,009 units). Central Europe also contributed significantly, with 11,411 vehicles sold, marking a 12% increase over the previous year.

Other regions have shown impressive growth as well. The USA reported 17,272 units sold, Brazil 15,267 units, China 13,872 units, and India 8,301 units, all contributing to BMW Motorrad's record-breaking performance.

The BMW R 1300 GS and R 1250 GS Adventure models have been particularly successful, with over 68,000 customers worldwide choosing these iconic bikes. The introduction of the BMW R 1300 GS Adventure has further strengthened this segment. 

11,610 units sold. Combined with the three highly successful BMW Motorrad M models, a total of 27,147 high-performance four-cylinder motorcycles were delivered globally.

The mid-range F-series, including models like the BMW F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR, achieved total sales of 40,890 units. Additionally, the sub-500cc segment saw 22,339 units sold, featuring models such as the BMW G 310 GS, G 310 R, and G 310 RR

BMW Motorrad's Urban Mobility segment also performed exceptionally well, with over 20,000 units sold. This includes models like the BMW C 400 GT, C 400 X, and the fully electric BMW CE 04 and CE 02.

Looking ahead to 2025, BMW Motorrad is optimistic. Stephan Reiff, head of sales and brand, stated, "We at BMW Motorrad will spare no effort to expand our top position in the global motorcycle premium segment, with numerous new and innovative models and products for our customers in 2025."

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